Palladium Door

atomic number 46 threshold, Inc.| | | | | Problems & Issues Situation analysis In the 150 markets served by Palladium Door, Inc., there ar approximately 3,002 free-living garage door dealers, with estimated yearly take in gross sales of $348.5 one thousand million in 2003. lotvass this to Palladiums estimated 2003 sales of $9.2 million, its form that Palladium Door has a very small function of their market, alone 2.64 per centum. In fact, their share of market in mugwump garage dealers alto engenderher is quite smaller than 2.64 portion. Since 70 percent of sales come from their 50 max dealers, Palladium Door solely sells approximately $2.76 million a year in their cardinal hundred fencesitter retailers. Their market share in these independent retailers is only .79%. Their average sales in the scoop shovel dealers of Palladium Doors are over 14 times that of their independent retailers. picture vermiform process 1. In order to ha nd their 36 percent sales add-on from 2003 to 2004, Palladium lead impoverishment to earn an unnecessary $3.3 million in sales, making their sales goal $12.5 million for 2004. Palladium will need to add new dealers, plan their current marketing channel, or drop some of their slight profitable dealers to help strike this goal. Currently, Palladium has an average of three independent retailers and one exclusive retailer per market they serve. See Appendix 2.

Analysis of major(ip) Alternatives The companys premier decision is to determine whether adding more(prenominal) independent retailers will be able to make up the trim 36 per cent of sales forecasted. The advantages and! disadvantages of adding more independent retailers can be be as follows: * Advantages * The company can compass a more intensive distribution by adding more retailers, which would help increase market coverage and sales. * By world offered in extra locations, brand awareness would increase, thus increase future opportunities for growth. * Disadvantage * Because of the public exposure of their product...If you want to get a full essay, order it on our website: BestEssayCheap.com

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