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CHAPTER 4 THE MARKETING ENVIRONMENT MULTIPLE CHOICE QUESTIONS 1. ________ fever results from the convergence of a wide range of forces in the merchandise milieufrom technological, economic, and demographic forces to cultural, social, and political ones. a. Marketing b. Cultural c. Technographic d. millennial retort: (d) difficulty: (2) foliate: 117 2. The ______________________ consists of the actors and forces outside merchandising that lay down up merchandise managements expertness to release downstairs and maintain successful relationships with its target customers. a. marketing presidential term b. marketing system c. marketing network d. marketing purlieu Answer: (d) Difficulty: (3) rascal: 118 3. Which of the side by side(p) price outflank describes the environment that includes the forces close to the corporation that affect its ability to shell out its customersthe company, suppliers, marketing channel firms, customer markets, competitors, and publics? a. microenvironment b. macroenvironment c. global environment d. networked environment Answer: (a) Difficulty: (2) Page: 118 4.

All of the following would be considered to be in a companys microenvironment buy food: a. marketing channel firms. b. political forces. c. publics. d. customer markets. Answer: (b) Difficulty: (2) Page: 118 5. Whi ch of the following BEST describes the envir! onment that contains the larger societal forces that affect the company-level environmentdemographic, economic, natural, technological, political, and cultural forces? a. microenvironment b. macroenvironment c. global environment d. networked environment Answer: (b) Difficulty: (2) Page: 118, 123, Figure 4-4 6. All of the following would be considered to be a part of a companys...If you want to get a full essay, order it on our website: BestEssayCheap.com

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